The cannabis movement is building momentum in the U.S. as more and more Americans hop on the legalization bandwagon. People are ready to fight for the cause, and celebrities are lending their star power—and making some “green” off the Green Rush.
For as long as anyone can remember, those with notoriety have been the faces of brands. With the evolution of the cannabis market, advertising has had to change with the times. While most of these big names will not surprise you (because they have been advocating for the plant for years), one or two just might. And more are coming.
People all over the country are getting their best ideas together and looking to strike gold with the green. With 24 states already in business, it is only a matter of time before things change nationwide. And, even the sky’s not the limit for celebrity investors looking to get in on the ground floor.
Everyone from Whoopi Goldberg to Willie Nelson is willing to lend their voice to one of the most talked-about topics in recent years. The “Green Rush” is unlike anything we have ever witnessed. It’s going to be fascinating to see how the market unfolds in upcoming years. So, get on board and check out who’s more than willing to go green!
Marley was the first to endorse strains through his estate. It’s been 35 years now since the king of reggae passed a jay. But, at the end of 2014, the legend’s family teamed up with Privateer Holdings to announce cannabis strains inspired by the singer-songwriter. The brand known as Marley Natural was a revolutionary concept and many celebrities were inspired to get on board.
This comic legend has built an empire with his humorous approach and open love for cannabis. As an innovator of public advocacy there is no way he was going to pass up the marketing opportunities that came with partial legalization in the U.S. Let’s not forget that Tommy also spent nine months in federal prison for selling glass artwork—in the shape of cannabis paraphernalia—online. He is back and on a mission, with a product that changes the game for smokers and tokers. Tommy Chong’s Smoke Swipe is a dry clothing wipe aimed at eliminating the smell of smoke from garments. There is plenty more in the works from Mr. Chong, including vaporizers, grinders, and a branded strain of herb, among other promotional opportunities.
Melissa Etheridge wants to cater to the cannabis enthusiast who doesn’t prefer smoking as a method. This Grammy-winning singer-songwriter is working on developing her own brand of cannabis-infused wine for lovers of the grape. Etheridge is an open advocate for the benefits of cannabis and has lent her voice to the cause on several occasions. She used the wonder weed during her battle with cancer and has been speaking out about it ever since. “I believe this is a huge opportunity,” the musician told Bloomberg. “A huge business and a huge market.”
The leader of the Taylor Gang has made a name for himself with a love of papers and all things cannabis. Openly using the herb in all forms of his art and as a form of self-expression, it only made sense for him to hop on the personal strain VIP list. He’s teamed up with Colorado-based RiverRock Cannabis to create Khalifa Kush. In a statement announcing the new partnership, Wiz made known his political position on cannabis. He hopes this launch will help “raise awareness and end cannabis prohibition nationwide.”
It’s no secret that Cordozar Calvin Broadus, Jr. is all about cannabis in his daily routine. And, the artist “formally” known as Snoop has been unapologetic about it since Day 1. Now that we are entering a time when people are allowed to legally possess and enjoy cannabis, it’s safe to say this rapper is majorly cashing in. Snoop teamed up with a vaporizer company to create his own product known as The Double G Series, and for $85 bucks you can get like Snoop. It even comes with a map of his hometown Long Beach, California! He also has his own delivery service known as Eaze as well as his own branded strains. Rappers are dominating the cannabis accessory market and coming up with new life changing innovations daily.
This isn’t the first time Whoopi has made headlines with her enthusiasm for cannabis. Now, Whoopi is officially tired of cramps. She has teamed up with one of the leading women in the “cannabusiness” to make a difference. Whoopi is working with Maya Elisabeth to design cannabis-based products that specifically offer relief from menstrual cramps! The company, simply known as Maya & Whoopi, will offer up edibles, rubs, tinctures, and a bath product that is described as “profoundly relaxing.” In an interview with Vanity Fair, the comic actor confided that she wanted to create a life-changing product for women that was discreet and provided relief:
“For me, I feel like, if you don’t want to get high high, this is a product specifically just to get rid of discomfort. Smoking a joint is fine, but most people can’t smoke a joint and go to work. This, you can put it in your purse. You can put the rub on your lower stomach and lower back at work. Then, when you get home, you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”
Wu-Tang has never been one to mess with. Now, Dennis Coles, a.k.a. Ghostface Killah, formerly of the aforementioned Clan, is lending his star power to his own brand of cannabis oil. This concentrated product, known as Wu Goo, is literally changing lives, even though Ghostface took a humorous hip-hop approach to selling his product. He dropped a mock infomercial for all the fans and paired his cannabis cartridges with a vaporizer pen designed to leave the herbal enthusiast nicely elevated. This product has changed people’s lives, and in a heartfelt message people have offered up their testimony on how Wu Goo gave them hope. Inspiration comes from interesting places and his unorthodox approach to fighting for medical cannabis freedom nationwide is making huge waves.
Surprised? The former 98 Degrees boy-band alumnus is on track to being a cannabis kingpin in the great state of Ohio. As one of the main advocates for legalization when medical cannabis was still illegal in the state, he is putting his passion for the plant into overdrive. Investing in farms before voting on the matter took place, he set himself up for success. According to legislation, only 10 farms would be able to distribute their product to 1,100 state-sponsored dispensaries. According to estimates, this business venture could potentially rake in $1 billion annually! Talk about a smart investment, this celebrity is about to be raking in the green. When asked about this venture by E! News, Lachey stated: “Ohio is my home. And, as a resident and local business owner, I am proud to be part of a movement that has the potential to create jobs, reinvigorate the local economy and improve the safety of our communities.”
With so many celebrities endorsing products, it’s best to research the facts and remember that there’s more than one way to create herbal infused goods. For example, the Botanical Extractor from MagicalButter.com can literally offer you unlimited opportunities for your personal, unique “cannadventure”! No need for Smoke Swipes—this countertop unit is the first kitchen appliance designed specifically for transforming cannabis to edible form.
Perfect for when you’re on the go, homemade treats and treatments are just a button push away. The automatic herb-infuser removes all the guesswork from your medible experience. With nationwide legalization on the horizon, this revolutionary idea is on the brink of changing everything. (What’s that sweet smell—celebrity endorsement?)
SHARE these celebrities who are down for the cause with your friends on Facebook, and show them the delectable world of cannabis!
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ABOUT THE AUTHOR
Garyn Angel is an inventor, entrepreneur, award-winning financial consultant, and CEO of MagicalButter.com, which manufactures the appliance he invented for converting cannabis to edible form. Angel is committed to cannabis law reform and was named to the CNBC NEXT List of global business leaders for his work on legal marijuana. He is also founder of the Cheers to Goodness Foundation, a charity that helps “medical refugees” — veterans and children who need cannabis therapy when traditional treatment options have failed. Angel’s charity helps families relocate to states where cannabis medicine is legally accessible.